What is Search Engine Optimisation (SEO)?
Search engine optimisation (or SEO) is the process of ensuring that a website is search engine 'friendly' - that it is fully accessible by search engine spiders and meets search engine algorithm criteria (such as content theme, relevancy and links from other sites) in order to be favourably ranked in relevant search results.
Today there are many different factors to address in order to optimise a website for search engine placement. When search engines began, it was sometimes sufficient to focus solely on a site's meta tags in order to appear in relevant results pages. It is now a highly complex undertaking as search engines have become more and more sophisticated and competition for placement in search engines has become more fierce. Today, there are typically one hundred or more factors taken into account by search engines when they rank pages.
What Search Engine Optimisation Can Do for You
Search Engine Optimisation is an essential element of any Online Marketing campaign. Through achieving a high ranking within search engine natural listings, it delivers increased visibility for your website, brand, product and services. It is estimated that 80% of click throughs are as a result of natural listings and it therefore follows that your website will receive more potential customers should you appear higher in the natural listings.
There are hundreds of thousands of people searching for products and services online every month. Investing in thorough search engine optimisation sets your website up to succeed and will allow your business to reap the ongoing benefits of free non-advertising based website traffic.
How Does Naked IT Approach Search Engine Optimisation?
We will conduct an in-depth audit of your site in order to establish all areas which require optimisation. By analysing every aspect of your site which can influence search engine ranking including site architecture, technologies used, content, key word analysis, coding and linking structure. We will then undertake to implement ethical optimisation methods only to provide you with an effective optimisation process of your website.
What to Do Next
We can help at any stage of the website optimisation process, whether you require an existing site to be optimised or are interested in having a new site created which has been designed to be search engine 'friendly'. For more information please click here to contact our sales staff