March Newsletter 2007

Website Redesign: Demo Or Remodel

If your web site hasn't been updated since you built it three years ago, it's time to take inventory and rebuild your site with new and improved web tools that can add value to your business.
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Advertising Smarts

Marketing and advertising can become a black hole in your business, drawing in money and resources and giving little back. Domini Stuart looks at creating a smart advertising plan that addresses your target market and makes your dollars work hard to grow your business.
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Customer Satisfaction

Customer satisfaction can help your business achieve a sustainable competitive advantage. It’s about understanding the way a customer feels after purchasing a product or service and, in particular, whether or not that product or service met the customer’s expectations.
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Prophet Of Profits

What makes a successful entrepreneur? Is it nature? Is it nurture? Entrepreneurial editor-in-chief James Tuckerman, interviewed Professor Emeritus Murray Gillin, who has spent the majority of his adult life championing the importance of entrepreneurship.
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Get Your Capital Working

Effective management of working capital is crucial to the health of any business. Michael Sutherland examines the factors involved in achieving the right working capital balance.
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